\u0627\u06a9\u0646\u0648\u0646 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc 2 \u0645\u062b\u0627\u0644 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n

1. \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0644\u067e\u200c\u062a\u0627\u067e<\/strong><\/span><\/div>\n
\n
\n
\u062a\u0627\u0645\u06cc\u0646 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647: \u062a\u0647\u06cc\u0647 \u0645\u0648\u0627\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0644\u0632\u060c \u067e\u0644\u0627\u0633\u062a\u06cc\u06a9\u060c \u0642\u0637\u0639\u0627\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0627\u0632 \u062a\u0627\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u062e\u062a\u0644\u0641<\/span><\/li>\n
\u062a\u0648\u0644\u06cc\u062f: \u0645\u0648\u0646\u062a\u0627\u0698 \u0642\u0637\u0639\u0627\u062a \u0648 \u062a\u0633\u062a \u0646\u0647\u0627\u06cc\u06cc \u0644\u067e\u200c\u062a\u0627\u067e<\/span><\/li>\n
\u0627\u0646\u0628\u0627\u0631\u062f\u0627\u0631\u06cc: \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0644\u067e\u200c\u062a\u0627\u067e\u200c\u0647\u0627 \u062f\u0631 \u0627\u0646\u0628\u0627\u0631 \u06a9\u0627\u0631\u062e\u0627\u0646\u0647 \u06cc\u0627 \u0627\u0646\u0628\u0627\u0631 \u062a\u0648\u0632\u06cc\u0639\u200c\u06a9\u0646\u0646\u062f\u0647.\u00a0<\/span><\/span><\/span><\/li>\n
\u062d\u0645\u0644 \u0648 \u0646\u0642\u0644: \u0627\u0631\u0633\u0627\u0644 \u0644\u067e\u200c\u062a\u0627\u067e\u200c\u0647\u0627 \u0628\u0647 \u0645\u0631\u0627\u06a9\u0632 \u062a\u0648\u0632\u06cc\u0639 \u0645\u0646\u0637\u0642\u0647\u200c\u0627\u06cc \u0648 \u0633\u067e\u0633 \u0628\u0647 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u0627\u0646 \u06cc\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/li>\n
\u062a\u0648\u0632\u06cc\u0639: \u0641\u0631\u0648\u0634 \u0644\u067e\u200c\u062a\u0627\u067e\u200c\u0647\u0627 \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u06cc\u0627 \u0622\u0646\u0644\u0627\u06cc\u0646<\/span><\/li>\n
\u062e\u062f\u0645\u0627\u062a \u067e\u0633 \u0627\u0632 \u0641\u0631\u0648\u0634: \u0627\u0631\u0627\u0626\u0647 \u062e\u062f\u0645\u0627\u062a \u062a\u0639\u0645\u06cc\u0631 \u06cc\u0627 \u062a\u0639\u0648\u06cc\u0636 \u062f\u0631 \u0635\u0648\u0631\u062a \u0628\u0631\u0648\u0632 \u0645\u0634\u06a9\u0644<\/span><\/li>\n<\/ul>\n<\/div>\n
\n
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<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
2. \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u062e\u0648\u0631\u062f\u0648<\/strong><\/div>\n
\n
\u062a\u0627\u0645\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0648\u0644\u06cc\u0647: \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u0648\u0627\u062f \u0645\u0639\u062f\u0646\u06cc\u060c \u062a\u0648\u0644\u06cc\u062f \u0641\u0648\u0644\u0627\u062f \u0648 \u067e\u0644\u0627\u0633\u062a\u06cc\u06a9 \u0648 \u062a\u0647\u06cc\u0647 \u0642\u0637\u0639\u0627\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/span><\/li>\n
\u062a\u0648\u0644\u06cc\u062f: \u062a\u0648\u0644\u06cc\u062f \u0642\u0637\u0639\u0627\u062a \u0648 \u0645\u0648\u0646\u062a\u0627\u0698 \u0646\u0647\u0627\u06cc\u06cc \u062e\u0648\u062f\u0631\u0648<\/span><\/li>\n
\u0627\u0646\u0628\u0627\u0631\u062f\u0627\u0631\u06cc: \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u062e\u0648\u062f\u0631\u0648\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647 \u062f\u0631 \u0627\u0646\u0628\u0627\u0631 \u06a9\u0627\u0631\u062e\u0627\u0646\u0647<\/span><\/li>\n
\u062a\u0648\u0632\u06cc\u0639: \u0627\u0646\u062a\u0642\u0627\u0644 \u062e\u0648\u062f\u0631\u0648\u0647\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0646\u062f\u06af\u06cc\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u06cc\u0627 \u0641\u0631\u0648\u0634 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
<\/span>\u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h2>\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc 3 \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u0635\u0644\u06cc \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n
<\/span>1. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a<\/strong><\/span><\/h3>\n
\u0646\u0642\u0634 \u0648 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u062d\u0648\u0632\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u06a9\u0627\u0645\u0644\u0627 \u0648\u0627\u0636\u062d \u0648 \u0631\u0648\u0634\u0646 \u0627\u0633\u062a. \u06af\u0631\u062f\u0634 \u0645\u0646\u0627\u0633\u0628 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0646\u062a\u0642\u0627\u0644 \u0635\u062d\u06cc\u062d \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0627\u062b\u0631 \u0628\u062e\u0634\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0634\u062f\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0647\u0645\u0627\u0646 \u0637\u0648\u0631 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u06cc\u0645 \u062f\u0631 \u0645\u0628\u0627\u062d\u062b \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646\u060c \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u062f\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f.<\/p>\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0635\u062d\u06cc\u062d\u060c \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0645\u0646\u0633\u062c\u0645 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0627\u062b\u0631\u0627\u062a \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u062f\u0631 \u0633\u0631\u0639\u062a\u060c \u062f\u0642\u062a\u060c \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0633\u0627\u06cc\u0631 \u0627\u0628\u0639\u0627\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u062c\u0627 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/p>\n
<\/span>2. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0644\u062c\u0633\u062a\u06cc\u06a9<\/strong><\/span><\/h3>\n
\u0645\u0648\u0636\u0648\u0639 \u0644\u062c\u0633\u062a\u06cc\u06a9\u060c \u0628\u062e\u0634 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0631\u0627 \u0634\u0627\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0628\u062e\u0634 \u06a9\u0644\u06cc\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0627\u0632 \u062a\u0647\u06cc\u0647 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u062a\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0646\u0647\u0627\u06cc\u06cc (\u06a9\u0644\u06cc\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644\u060c \u0632\u0645\u0627\u0646 \u0628\u0646\u062f\u06cc \u062a\u0648\u0644\u06cc\u062f\u060c \u0627\u0646\u0628\u0627\u0631 \u062f\u0627\u0631\u06cc \u0648…) \u0631\u0627 \u062f\u0631 \u0628\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u062e\u0634 \u0644\u062c\u0633\u062a\u06cc\u06a9\u060c \u0645\u062d\u0648\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n
<\/span>3. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0648\u0627\u0628\u0637<\/strong><\/span><\/h3>\n
\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0628\u062d\u062b \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0648\u0627\u0628\u0637 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0627\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u0647\u0645\u0647 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0633\u0637\u062d \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u06cc\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062f\u0627\u0631\u062f.<\/p>\n
\u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0639\u0627\u0645\u0644 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0648\u0641\u0642 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0637\u0645\u0626\u0646 \u0645\u06cc\u0627\u0646 \u0634\u0631\u06a9\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u0627\u0633\u062a. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0634\u0631\u06a9\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u06cc\u200c\u0647\u0627 \u0648 \u0639\u0645\u0644\u06cc\u0627\u062a \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0642\u0627\u0628\u0644 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u062f\u0631 \u0647\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646\u060c \u0648\u062c\u0648\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0642\u0627\u0628\u0644 \u0645\u06cc\u0627\u0646 \u0634\u0631\u06a9\u0627 \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0627\u0633\u0627\u0633\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0633\u062a.<\/p>\n
$\"\u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc$ <\/p>\n
<\/span>\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0631\u0627 \u0633\u0646\u062c\u06cc\u062f \u0648 \u0628\u0631 \u0622\u0646 \u0646\u0638\u0627\u0631\u062a \u06a9\u0631\u062f\u061f<\/strong><\/span><\/h2>\n
\u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0631\u062e\u06cc \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0633\u0646\u062c\u0634 \u0648 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f:<\/span><\/p>\n
\n
\u062a\u0639\u06cc\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPIs)<\/li>\n<\/ul>\n
\n
\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 (SCM)<\/li>\n<\/ul>\n
\n
\u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u0627\u062e\u0628\u0627\u0631 \u0648 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc<\/li>\n<\/ul>\n
\n
\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0645\u0631 \u0628\u0627 \u062a\u0627\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<\/li>\n<\/ul>\n
\n
\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0647\u0634\u062f\u0627\u0631\u062f\u0647\u0646\u062f\u0647<\/li>\n<\/ul>\n
\n
\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0647\u0628\u0648\u062f \u0645\u062f\u0627\u0648\u0645<\/li>\n<\/ul>\n
\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u06cc\u0633\u06a9<\/li>\n<\/ul>\n
\n
\u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc<\/li>\n<\/ul>\n
<\/span>\u00a0\u0628\u0644\u0627\u06a9\u0686\u06cc\u0646 \u0648 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u062f\u0627\u0631\u0646\u062f\u061f<\/strong><\/span><\/h2>\n
\u0641\u0646\u0627\u0648\u0631\u06cc \u0628\u0644\u0627\u06a9\u0686\u06cc\u0646 \u0648 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u062a\u0627\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u062f\u0627\u0631\u0646\u062f.\u00a0<\/span>\u0628\u0644\u0627\u06a9\u0686\u06cc\u0646 \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u0634\u0641\u0627\u0641\u06cc\u062a\u060c \u0627\u0645\u0646\u06cc\u062a \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc\u200c\u067e\u0630\u06cc\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627 \u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u06a9\u0627\u0647\u0634 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0648\u0627\u0633\u0637\u0647\u200c\u0647\u0627\u060c \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0631 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/span><\/p>\n
<\/span>\u00a0\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0648 \u0644\u062c\u0633\u062a\u06cc\u06a9 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u0646\u062f\u061f<\/strong><\/span><\/h2>\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06cc\u0627 \u0633\u0627\u0645\u0627\u0646\u0647 SCM\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0627\u0645\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0627\u0632 \u062a\u0647\u06cc\u0647 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u062a\u0627 \u062a\u062d\u0648\u06cc\u0644 \u0645\u062d\u0635\u0648\u0644 \u0646\u0647\u0627\u06cc\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0628\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647\u060c \u0644\u062c\u0633\u062a\u06cc\u06a9 \u0632\u06cc\u0631 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 SCM \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u062c\u0627\u0628\u062c\u0627\u06cc\u06cc \u0648 \u0630\u062e\u06cc\u0631\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627 \u0645\u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0644\u062c\u0633\u062a\u06cc\u06a9 \u06cc\u06a9 \u0628\u062e\u0634 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u06cc \u0627\u0632 \u0641\u0631\u0627\u06cc\u0646\u062f \u0628\u0632\u0631\u06af\u062a\u0631 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u200c\u062a\u0631 SCM \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n
<\/span>\u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06af\u0633\u062a\u0631\u062f\u0647 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h2>\n
\u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u06af\u0633\u062a\u0631\u062f\u0647 (Extended Supply Chain) \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062c\u0627\u0645\u0639 \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u062a\u0645\u0627\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0648 \u062a\u0648\u0632\u06cc\u0639 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0646\u0642\u0634 \u062f\u0627\u0631\u0646\u062f\u060c \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0645\u0631\u0632\u0647\u0627\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0634\u0627\u0645\u0644 \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u062a\u0648\u0632\u06cc\u0639\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u0627\u0646 \u0648 \u062d\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span> \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0628\u0647 \u06a9\u0644 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u06cc\u06a9 \u0646\u06af\u0627\u0647 \u0633\u06cc\u0633\u062a\u0645\u06cc \u062f\u0627\u0631\u062f \u0648 \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u062e\u062a\u0644\u0627\u0644\u0627\u062a \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0646\u062f.<\/span><\/p>\n
<\/span>\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/strong><\/span><\/h2>\n
<\/span>\u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h3>\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 (SCM)\u060c \u0634\u0627\u0645\u0644 \u062a\u0645\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0646\u0647\u0627\u06cc\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f. \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0634\u0627\u0645\u0644 \u0645\u0646\u0628\u0639\u200c\u06cc\u0627\u0628\u06cc\u060c \u0637\u0631\u0627\u062d\u06cc\u060c \u062a\u0648\u0644\u06cc\u062f\u060c \u0627\u0646\u0628\u0627\u0631\u062f\u0627\u0631\u06cc\u060c \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u0648 \u062a\u0648\u0632\u06cc\u0639 \u0627\u0633\u062a.<\/p>\n
<\/span>\u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><\/span><\/h3>\n
\u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646\u060c \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0628\u0647 \u0647\u0645 \u067e\u06cc\u0648\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647\u060c \u0642\u0637\u0639\u0627\u062a \u0648 \u06a9\u0627\u0644\u0627\u0647\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0645\u0648\u0646\u062a\u0627\u0698 \u0648 \u0641\u0631\u0648\u0634 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0637\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u06cc\u06a9 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0627\u0632 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0628\u0647 \u0647\u0645 \u067e\u06cc\u0648\u0633\u062a\u0647 \u06cc\u06a9 \u06a9\u0644 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u06a9\u0647 \u0647\u0645\u0647 \u0622\u0646\u0647\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0646\u0647\u0627\u06cc\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n
<\/span>\u0645\u0631\u0627\u062d\u0644 \u0627\u0635\u0644\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h3>\n
\u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u062f\u0627\u0631\u0627\u06cc 5 \u0645\u0631\u062d\u0644\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u062c\u0632\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0646\u06cc\u0632 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f: \u0628\u0631\u0646\u0627\u0645\u0647- \u0645\u0646\u0628\u0639- \u0633\u0627\u062e\u062a- \u062a\u062d\u0648\u06cc\u0644 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a.<\/p>\n
<\/span>\u0648\u0638\u0627\u06cc\u0641 \u0627\u0635\u0644\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/span><\/h3>\n
\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc 5 \u0648\u0638\u06cc\u0641\u0647 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a: \u062e\u0631\u06cc\u062f\u060c \u0639\u0645\u0644\u06cc\u0627\u062a\u060c \u0644\u062c\u0633\u062a\u06cc\u06a9\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0646\u0627\u0628\u0639 \u0648 \u06af\u0631\u062f\u0634 \u06a9\u0627\u0631.<\/p>\n
<\/span>\u0633\u062e\u0646 \u067e\u0627\u06cc\u0627\u0646\u06cc<\/strong><\/span><\/h3>\n
\u06af\u0641\u062a\u06cc\u0645 \u0633\u06cc\u0633\u062a\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0627\u0645\u06cc\u0646 (SCM)\u060c \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062c\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0644\u0627\u0647\u0627\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0627\u0632 \u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639 \u062a\u0627 \u0645\u0642\u0635\u062f \u0646\u0647\u0627\u06cc\u06cc\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0646\u0638\u0627\u0631\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n
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\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647:<\/span> 9<\/span> \u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646 (SCM)\u060c \u0641\u0631\u0627\u06cc\u0646\u062f \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u062c\u0631\u06cc\u0627\u0646 \u06a9\u0627\u0644\u0627\u0647\u0627\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u0627\u0645\u0648\u0631 \u0645\u0627\u0644\u06cc \u0627\u0632 \u062a\u0647\u06cc\u0647 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u062a\u0627 \u062a\u062d\u0648\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0646\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a. 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\u0627\u0633\u062a.<\/p>\n","protected":false},"author":5,"featured_media":8015,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[53],"better_featured_image":{"id":8015,"alt_text":"\u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0646\u062c\u06cc\u0631\u0647 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