{"id":3523,"date":"2021-06-26T11:15:15","date_gmt":"2021-06-26T11:15:15","guid":{"rendered":"https:\/\/www.irandnn.ir\/mag\/?p=3523"},"modified":"2022-04-11T05:45:37","modified_gmt":"2022-04-11T05:45:37","slug":"business-model-canvas","status":"publish","type":"post","link":"https:\/\/www.irandnn.ir\/mag\/business-model-canvas\/","title":{"rendered":"\u0628\u0627 \u0645\u0631\u0627\u062d\u0644 \u0637\u0631\u0627\u062d\u06cc \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631  (BMC) \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u0645"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647:<\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0633\u062e\u062a \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06af\u0631 \u0628\u062f\u0648\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0641\u06cc \u0648\u0627\u0631\u062f \u0622\u0646 \u0634\u0648\u06cc\u062f\u060c \u0648\u0642\u062a \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0647\u062f\u0631 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f. \u0627\u0645\u0627 \u0639\u0628\u0648\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0633\u062e\u062a \u0648 \u067e\u06cc\u067e\u0686\u06cc\u062f\u0647 \u0628\u0627 \u0648\u062c\u0648\u062f \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0627\u0633\u062a. \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0647\u0645\u0627\u0646 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0637\u06cc \u06a9\u0631\u062f\u0646 \u062f\u0631\u0633\u062a \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u06cc\u06a9 \u0646\u06af\u0627\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 (Business Model Canvas) \u0631\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0636\u0631\u0648\u0631\u062a \u0648 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u0645\u0627 \u067e\u06cc\u0634 \u0627\u0632 \u0622\u0646 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u0639\u0631\u06cc\u0641\u06cc \u0627\u0632 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u0645.<\/p>\n<h2><strong>\u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 (Business Model) \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p>\u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0647\u0645\u0627\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u067e\u0648\u0644 \u062f\u0631\u0622\u0648\u0631\u062f\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0637\u0631\u062d\u06cc \u0628\u0631\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u0648\u0641\u0642 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0646\u0627\u0628\u0639\u060c \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648&#8230; \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0639\u0648\u0627\u0645\u0644 \u0627\u0635\u0644\u06cc \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0647\u0645 \u0645\u0646\u0637\u0628\u0642 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u0645\u0631\u0648\u0632\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0645\u0637\u0644\u0648\u0628 \u0648 \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0642\u0627\u0628\u062a \u067e\u0630\u06cc\u0631 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u062d\u0627\u0644\u0627 \u06a9\u0647 \u062a\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0627\u06cc \u0628\u0627 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u0645\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2><strong>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 (BMC) \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-3525 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/What-is-a-business-model-canvas.jpg\" alt=\"\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\" width=\"821\" height=\"434\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/What-is-a-business-model-canvas.jpg 700w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/What-is-a-business-model-canvas-300x159.jpg 300w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/p>\n<p>BMC \u0634\u06a9\u0644 \u0645\u062e\u0641\u0641 \u0639\u0628\u0627\u0631\u062a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business_Model_Canvas\" target=\"_blank\" rel=\"noopener\">Business Model Canvas<\/a> \u0648 \u0628\u0647 \u0645\u0639\u0646\u06cc \u00ab\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u00bb \u0627\u0633\u062a.<\/p>\n<p>BMC \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0648 \u0647\u062f\u0641 \u0645\u0634\u062a\u0631\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0646\u0648\u0634\u062a\u0646 \u062a\u0641\u06a9\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u060c \u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0638\u0631\u0627\u062a \u0645\u062a\u0641\u0627\u0648\u062a \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f. BMC \u06cc\u06a9 \u0627\u0644\u06af\u0648\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u062a\u062c\u0627\u0631\u06cc \u0648 \u0645\u0633\u062a\u0646\u062f\u0633\u0627\u0632\u06cc \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc\u060c \u0627\u062e\u062a\u0631\u0627\u0639 \u0648 \u062a\u0648\u0635\u06cc\u0641 \u06a9\u0631\u062f\u0647 \u0648 \u06cc\u0627 \u0622\u0646 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u06cc\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0648\u0645 \u0628\u0647 \u0635\u0648\u0631\u062a \u06cc\u06a9 \u062c\u062f\u0648\u0644 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0648 \u0627\u0632 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 BMC \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0645\u0646\u0627\u0628\u0639 \u062f\u0631\u0622\u0645\u062f\u06cc \u0648&#8230; \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u062a\u0631\u0633\u06cc\u0645 \u062a\u0639\u0627\u0645\u0644 \u0645\u06cc\u0627\u0646 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0634\u06a9\u0644 \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0633\u0627\u0632\u0645\u0627\u0646 \u06cc\u0627\u0641\u062a\u0647 \u067e\u06cc\u0634 \u0628\u0628\u0631\u0646\u062f. \u0627\u06af\u0631 \u06a9\u0633\u06cc \u0627\u0632 \u0634\u0645\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u06a9\u0631\u062f \u06a9\u0647 \u0631\u0627\u062c\u0639 \u0628\u0647 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0648 \u062a\u0648\u0636\u06cc\u062d \u062f\u0647\u06cc\u062f\u060c \u06a9\u0627\u0641\u06cc\u0633\u062a \u0628\u0648\u0645 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0648 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u06a9\u0648\u062a\u0627\u0647\u06cc \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0645\u062a\u0648\u062c\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0634\u0645\u0627 \u0634\u0648\u062f.<\/p>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u062f\u0631 \u0633\u0627\u0644 2005 \u062a\u0648\u0633\u0637 \u0627\u0644\u06a9\u0633\u0627\u0646\u062f\u0631 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631 (Alexander Osterwalder) \u0645\u0639\u0631\u0641\u06cc \u0634\u062f. \u0647\u0645\u0627\u0646 \u0637\u0648\u0631 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u06cc\u0645 \u062c\u062f\u0648\u0644 BMC \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06cc\u06a9 \u0627\u06cc\u062f\u0647 \u06cc\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0634\u0627\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631\u060c \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0639\u0646\u0627\u0635\u0631 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0628\u0648\u062f\u0647 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627 \u0628\u0631\u0627\u06cc \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0628\u0648\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631 \u0627\u0632 \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062f\u0646\u06cc\u0627 \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0634\u062f\u060c \u062a\u0627 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0627\u0645\u0631\u0648\u0632\u0647 \u0627\u06a9\u062b\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u062f\u0646\u06cc\u0627 \u0627\u0632 BMC \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0686\u0631\u0627\u063a \u0631\u0627\u0647\u0646\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0647\u062a \u062f\u0647\u06cc \u0645\u0633\u06cc\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3><strong>\u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-3526 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas.jpg\" alt=\"\u0628\u062e\u0634 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" width=\"793\" height=\"446\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas.jpg 1920w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas-300x169.jpg 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas-1024x576.jpg 1024w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas-768x432.jpg 768w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Different-parts-of-the-business-model-canvas-1536x864.jpg 1536w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>\u062c\u062f\u0648\u0644 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0632 9 \u0628\u062e\u0634 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0648 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<ol>\n<li>\n<h4><strong>\u0634\u0631\u06a9\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc (Key Partners)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0628\u0627\u06cc\u062f \u0628\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f\u061f \u06a9\u062f\u0627\u0645 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0642\u06cc\u0628 \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f\u061f \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0646\u062f\u0627\u0631\u062f\u061f \u0622\u06cc\u0627 \u0631\u0642\u06cc\u0628\u0627\u0646 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f\u061f<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\u0634\u0631\u06a9\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f<\/li>\n<li>\u062a\u0627\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f<\/li>\n<li>\u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><strong>\u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc (Key Activities)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc\u060c \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0636\u0631\u0648\u0631\u06cc \u0648 \u0645\u0647\u0645\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0648 \u0627\u0631\u0627\u0626\u0647 \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0648 \u0627\u062f\u0627\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0648\u0644\u0627\u062a \u0632\u06cc\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<ul>\n<li>\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f\u060c \u0686\u06cc\u0633\u062a\u061f<\/li>\n<li>\u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u0637\u0644\u0648\u0628 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><strong>\u0645\u0646\u0627\u0628\u0639 \u06a9\u0644\u06cc\u062f\u06cc (Key Resources)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0647\u0631\u0686\u0646\u062f \u06a9\u0647 \u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u00ab\u0645\u0646\u0627\u0628\u0639\u00bb \u0628\u0647 \u0647\u0645\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u0631\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<ul>\n<li>\u0628\u0647 \u06a9\u062f\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u061f<\/li>\n<li>\u0628\u0647 \u06a9\u062f\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u061f<\/li>\n<li>\u0628\u0647 \u06a9\u062f\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4><strong>\u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc (Value Proposition)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0647\u0645\u0627\u0646 \u0648\u0639\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u0631\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<ul>\n<li>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0686\u0647 \u0627\u0631\u0632\u0634\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/li>\n<li>\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u06a9\u062f\u0627\u0645 \u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0631\u0641\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/li>\n<li>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0632\u0645\u06cc\u0646\u0647 \u062e\u0644\u0627\u0642\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/li>\n<li>\u06a9\u062f\u0627\u0645 \u0648\u06cc\u0698\u06af\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0633\u0627\u06cc\u0631 \u0631\u0642\u06cc\u0628\u0627\u0646 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h4><strong>\u0628\u062e\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (Customer Segment)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-3527 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Customers.jpg\" alt=\"\u0645\u0634\u062a\u0631\u06cc\u0627\u0646\" width=\"867\" height=\"330\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Customers.jpg 920w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Customers-300x114.jpg 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Customers-768x292.jpg 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0634\u0645\u0627 \u0686\u0647 \u0634\u062e\u0635\u06cc \u0627\u0633\u062a\u061f \u0628\u0647 \u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u0686\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u061f \u0686\u0647 \u0639\u0644\u0627\u06cc\u0642 \u0648 \u0627\u062d\u0633\u0627\u0633\u0627\u062a\u06cc \u062f\u0627\u0631\u062f\u061f \u062f\u0631 \u0648\u0627\u0642\u0639 \u0634\u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u06cc\u06a9 <a href=\"https:\/\/www.irandnn.ir\/mag\/what-is-target-audience-persona\/\">\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u062e\u0627\u0637\u0628<\/a> \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c 5 \u0628\u062e\u0634 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<p>\u0628\u0627\u0632\u0627\u0631 \u0627\u0646\u0628\u0648\u0647<\/p>\n<p>\u0628\u0627\u0632\u0627\u0631 \u0627\u0646\u0628\u0648\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u062e\u0634 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u06af\u0648\u0634\u0647 \u0628\u0627\u0632\u0627\u0631 \u06cc\u0627 \u0646\u06cc\u0686 \u0645\u0627\u0631\u06a9\u062a<\/p>\n<p><a href=\"https:\/\/www.irandnn.ir\/mag\/what-is-niche-marketing\/\">\u0646\u06cc\u0686 \u0645\u0627\u0631\u06a9\u062a<\/a> \u06cc\u0639\u0646\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06af\u0631\u0648\u0647 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u0627 \u0628\u062e\u0634 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0627\u0632\u0627\u0631 \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 (Segmented)<\/p>\n<p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062f\u0631\u0648\u0646 \u0628\u0627\u0632\u0627\u0631 \u0627\u0635\u0644\u06cc \u062e\u0648\u062f\u060c \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627\u0632\u0627\u0631 \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0645\u0648\u0627\u0631\u062f\u06cc \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0633\u0646\u060c \u062c\u0646\u0633\u060c \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u06a9\u0627\u0646\u06cc \u0648&#8230; \u0628\u062e\u0634 \u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0627\u0632\u0627\u0631 \u0645\u062a\u0646\u0648\u0639<\/p>\n<p>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u062e\u062f\u0645\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u062a\u0646\u0648\u0639 \u0645\u0634\u063a\u0648\u0644 \u0641\u0639\u0627\u0644\u06cc\u062a \u0627\u0633\u062a.<\/p>\n<p>\u067e\u0644\u062a\u0641\u0631\u0645 \u0686\u0646\u062f \u0648\u062c\u0647\u06cc<\/p>\n<p>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u062f\u0631 \u062f\u0648 \u06cc\u0627 \u0686\u0646\u062f \u0628\u0627\u0632\u0627\u0631 \u0641\u0639\u0627\u0644 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0632 \u067e\u0644\u062a\u0641\u0631\u0645 \u0686\u0646\u062f \u0648\u062c\u0647\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<ol start=\"6\">\n<li>\n<h4><strong>\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (Customer Relation)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u06a9\u0644\u06cc\u062f \u0627\u0635\u0644\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0645\u0627 \u0627\u0633\u062a. \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u06a9\u0644\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0645\u0627\u0646\u0646\u062f \u06a9\u0645\u06a9 \u0634\u062e\u0635\u06cc\u060c \u06a9\u0645\u06a9 \u0634\u062e\u0635\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u0633\u0631\u0648\u06cc\u0633 \u062e\u0648\u062f\u06a9\u0627\u0631\u060c \u0633\u0644\u0641 \u0633\u0631\u0648\u06cc\u0633 \u0648&#8230; \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0632 \u06a9\u062f\u0627\u0645 \u0631\u0627\u0647\u06a9\u0627\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0641\u0631\u0642 \u0686\u0646\u062f\u0627\u0646\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0641\u0642\u0637 \u062a\u0644\u0627\u0634 \u06a9\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/p>\n<ul>\n<li>\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u062f\u061f<\/li>\n<li>\u0627\u06af\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0627\u0634\u062a\u0646\u062f\u060c \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0634\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u0646\u062f\u061f<\/li>\n<li>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0648 \u0645\u0648\u062b\u0631\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<li>\u062a\u0639\u0627\u0645\u0644 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0633\u062a \u06cc\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0645\u0627\u0633 \u062a\u0644\u0641\u0646\u06cc \u06cc\u0627 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0627\u0633\u062a\u061f<\/li>\n<\/ul>\n<ol start=\"7\">\n<li>\n<h4><strong>\u06a9\u0627\u0646\u0627\u0644 \u062a\u0648\u0632\u06cc\u0639 (Distribution channels)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u0637\u0628\u06cc\u0639\u062a\u0627 \u0627\u06af\u0631 \u0646\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062f\u0648\u0627\u0645 \u0646\u062e\u0648\u0627\u0647\u062f \u0622\u0648\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u067e\u0627\u0633\u062e \u0645\u0646\u0627\u0633\u0628 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<ul>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u0647 \u0686\u0647 \u0635\u0648\u0631\u062a \u0627\u0633\u062a\u061f<\/li>\n<li>\u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0645\u062d\u0635\u0648\u0644 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0628\u0631\u0633\u062f \u0648 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u062d\u0648\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f\u061f<\/li>\n<li>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062a\u062e\u0641\u06cc\u0641 \u0648 \u0633\u0627\u06cc\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f \u0631\u0627 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u06cc\u062f\u061f<\/li>\n<li>\u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u062e\u062f\u0645\u0627\u062a \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0686\u0647 \u0635\u0648\u0631\u062a \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u0648 \u062a\u0648\u0632\u06cc\u0639 \u06a9\u0646\u06cc\u062f\u061f<\/li>\n<li>\u0627\u0632 \u0637\u0631\u06cc\u0642 \u06a9\u062f\u0627\u0645 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f\u061f<\/li>\n<li>\u0622\u06cc\u0627 \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u06cc\u062f \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0632 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"8\">\n<li>\n<h4><strong>\u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647 (Cost Structure)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u067e\u06cc\u0627\u0645\u062f\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 3 \u0628\u062e\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0634\u0648\u062f:<\/p>\n<p>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06cc\u06a9 \u0628\u0627\u0631 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f: \u0645\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u062e\u0631\u06cc\u062f \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631<\/p>\n<p>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062b\u0627\u0628\u062a: \u0645\u0627\u0646\u0646\u062f \u062d\u0642\u0648\u0642 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646<\/p>\n<p>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u0631: \u0645\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/p>\n<p>\u0633\u0648\u0627\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f\u060c \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li>\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062b\u0627\u0628\u062a \u0634\u0645\u0627 \u0634\u0627\u0645\u0644 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0633\u062a\u061f<\/li>\n<li>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u0631 \u0634\u0645\u0627 \u0634\u0627\u0645\u0644 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0633\u062a\u061f<\/li>\n<li>\u06a9\u062f\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06af\u0631\u0627\u0646\u200c\u062a\u0631 \u0627\u0632 \u0633\u0627\u06cc\u0631\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f\u061f<\/li>\n<\/ul>\n<ol start=\"9\">\n<li>\n<h4><strong>\u062c\u0631\u06cc\u0627\u0646 \u062f\u0631\u0622\u0645\u062f (Revenue Stream)<\/strong><\/h4>\n<\/li>\n<\/ol>\n<p>\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0686\u06af\u0648\u0646\u06af\u06cc \u06a9\u0633\u0628 \u062f\u0631\u0622\u0645\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u06a9\u0633\u0628 \u062f\u0631\u0622\u0645\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0627\u0633\u062a. \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0686\u0646\u062f\u06cc\u0646 \u062c\u0631\u06cc\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0647\u0645 \u062a\u0641\u06a9\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0632\u06cc\u0631 \u067e\u0627\u0633\u062e \u062f\u0647\u06cc\u062f:<\/p>\n<ul>\n<li>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0647\u0632\u06cc\u0646\u0647 \u062e\u0631\u06cc\u062f \u0631\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/li>\n<li>\u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u0634\u0627\u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0686\u0642\u062f\u0631 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/li>\n<li>\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0632 \u0631\u0648\u0634 \u067e\u0631\u062f\u0627\u062e\u062a \u0631\u0636\u0627\u06cc\u062a \u062f\u0627\u0631\u0646\u062f\u061f<\/li>\n<\/ul>\n<h3><strong>\u0647\u062f\u0641 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-3528 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/The-purpose-of-the-business-model-canvas.jpg\" alt=\"\u0647\u062f\u0641 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" width=\"718\" height=\"359\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/The-purpose-of-the-business-model-canvas.jpg 626w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/The-purpose-of-the-business-model-canvas-300x150.jpg 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/p>\n<p>\u0647\u062f\u0641 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u0627 BMC \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0641\u0631\u0636\u06cc\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u060c \u0645\u062f\u0644\u06cc \u0631\u0627 \u0628\u0627 \u0633\u0631\u0639\u062a \u0632\u06cc\u0627\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u0627\u062c\u0631\u0627 \u062f\u0631\u0622\u0648\u0631\u0646\u062f. BMC \u0628\u0631 \u0631\u0634\u062f \u0648 \u062d\u0631\u06a9\u062a \u0633\u0631\u06cc\u0639 \u0648 \u062f\u0631 \u0628\u0631\u062e\u06cc \u0645\u0648\u0627\u0631\u062f \u0686\u0631\u062e\u0634 \u0645\u062d\u0648\u0631\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a.<\/p>\n<h3><strong>\u0645\u0632\u0627\u06cc\u0627\u06cc \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p>\u0647\u0645\u0627\u0646 \u0637\u0648\u0631 \u06a9\u0647 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u06cc\u0645\u060c \u0628\u0648\u0645 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u062e\u06cc\u0644\u06cc \u0633\u0631\u06cc\u0639\u060c \u062e\u0644\u0627\u0635\u0647\u060c \u062c\u0627\u0645\u0639 \u0648 \u06a9\u0627\u0645\u0644\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0648\u062c\u0648\u062f \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0641\u0648\u0627\u06cc\u062f \u0648 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u062b\u0628\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u0627\u06cc\u0646\u06a9\u0647:<\/p>\n<ul class=\"bs-shortcode-list list-style-check\">\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631 \u06cc\u0627 \u0633\u0627\u06cc\u0631 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u0639\u0631\u0641\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0642\u0628\u0644 \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0642\u0633\u0645\u062a\u060c \u06a9\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0628\u0627\u0644\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0634\u0631\u0627\u06cc\u0637 \u0622\u0646 \u0622\u06af\u0627\u0647 \u0634\u0648\u06cc\u062f.<\/li>\n<li>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 BMC \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0648\u06cc \u0639\u0648\u0627\u0645\u0644 \u0645\u062d\u0631\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0628\u0647 \u062e\u0648\u0628\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u062f\u0631 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0645\u062f\u0644 \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u062f\u0647 \u0648 \u062a\u0627\u062b\u06cc\u0631 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0631\u0627 \u062e\u06cc\u0644\u06cc \u0633\u0631\u06cc\u0639 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0627 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0645\u062e\u062a\u0635\u0631 \u0648 \u062a\u06a9 \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0646\u0627\u062e\u062a \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0645\u062f\u0644 \u0648 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f.<\/li>\n<\/ul>\n<h3><strong>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 \u0645\u062f\u0644 \u0631\u0627\u06cc\u062c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u0631\u062f\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-3529 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences.png\" alt=\"\u062a\u0641\u0627\u0648\u062a \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" width=\"796\" height=\"439\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences.png 1617w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences-300x165.png 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences-1024x565.png 1024w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences-768x424.png 768w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/06\/Business-model-canvas-differences-1536x847.png 1536w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p>\u062d\u062a\u0645\u0627 \u0628\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0637\u0627\u0644\u0628\u06cc \u06a9\u0647 \u0628\u06cc\u0627\u0646 \u06a9\u0631\u062f\u06cc\u0645 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u0647\u200c\u0627\u06cc\u062f \u06a9\u0647 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627\u0647\u06cc \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0641\u0642\u0637 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0628\u0631\u06af \u06a9\u0627\u063a\u0630 \u06cc\u06a9 \u0645\u062f\u0644 \u062a\u062c\u0627\u0631\u06cc \u06a9\u0627\u0645\u0644\u0627 \u0648\u0627\u0636\u062d \u0648 \u0631\u0648\u0634\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u062f\u0631 \u0645\u062f\u062a \u06a9\u0648\u062a\u0627\u0647\u06cc \u0645\u062b\u0644\u0627 \u0638\u0631\u0641 \u0645\u062f\u062a \u06cc\u06a9 \u0631\u0648\u0632 \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0633\u0646\u062f \u067e\u0648\u06cc\u0627 \u0648 \u06a9\u0627\u0631\u0622\u0645\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0633\u0627\u062e\u062a\u0627\u0631\u0645\u0646\u062f \u06a9\u0631\u062f\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0645\u0641\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n<p>\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0647\u06cc\u0647 \u0645\u062f\u0644 \u0631\u0627\u06cc\u062c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0645\u062f\u062a\u200c\u0647\u0627 \u0632\u0645\u0627\u0646 \u0635\u0631\u0641 \u06a9\u0631\u062f\u0647\u060c \u0647\u0645\u0647 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0648 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628\u06cc \u0628\u06cc\u0634 \u0627\u0632 100 \u0635\u0641\u062d\u0647 \u0628\u0627 \u062a\u0645\u0627\u0645 \u0645\u0648\u0627\u0631\u062f \u06a9\u0644\u06cc \u0648 \u062c\u0632\u0626\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f. \u0645\u062f\u0644 \u0631\u0627\u06cc\u062c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u06a9 \u0633\u0646\u062f \u062b\u0627\u0628\u062a \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062f\u0627\u062f\u0646 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0628\u0647 \u0647\u0631 \u062f\u0648 \u0637\u0631\u0641 (\u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0648 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646) \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062a\u0647\u06cc\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p><strong>\u0648 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627&#8230;<\/strong><\/p>\n<p>\u06af\u0641\u062a\u06cc\u0645 \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u06a9 \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0641\u0631\u0627\u062f\u060c \u062a\u0631\u0633\u06cc\u0645 \u0627\u0641\u06a9\u0627\u0631 \u0648 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0638\u0631\u0627\u062a \u0627\u0633\u062a. \u0628\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0648 \u06cc\u0627\u062f\u062f\u0627\u0634\u062a \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u06a9\u0627\u0631\u06cc \u062e\u0648\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u0628\u0648\u0645 \u0645\u0646\u0627\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0622\u0645\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u0631\u0633\u06cc\u0645 \u06a9\u0646\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0647 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0628\u0631\u0633\u06cc\u062f \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0647\u0627 \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647:<\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0633\u062e\u062a \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06af\u0631 \u0628\u062f\u0648\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0641\u06cc \u0648\u0627\u0631\u062f \u0622\u0646 \u0634\u0648\u06cc\u062f\u060c \u0648\u0642\u062a \u0648 \u0647\u0632\u06cc\u0646\u0647 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0647\u062f\u0631 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f. \u0627\u0645\u0627 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