{"id":3591,"date":"2021-07-12T11:57:46","date_gmt":"2021-07-12T11:57:46","guid":{"rendered":"https:\/\/www.irandnn.ir\/mag\/?p=3591"},"modified":"2021-09-22T08:59:32","modified_gmt":"2021-09-22T08:59:32","slug":"what-is-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.irandnn.ir\/mag\/what-is-performance-marketing\/","title":{"rendered":"\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p>\u0647\u0645\u0647 \u0645\u06cc\u200c\u062f\u0627\u0646\u06cc\u0645\u060c 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\u06af\u0630\u0627\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0632 \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645 \u0627\u0646\u0648\u0627\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c Performance marketing \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u0635\u062f \u062f\u0631\u0635\u062f \u0628\u0647 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u06cc\u062c \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645.<\/p>\n<h2><strong>\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u06cc\u0627 Performance marketing\u060c \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634\u060c \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0641\u0642\u0637 \u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u0646\u062c\u0627\u0645 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062e\u0627\u0635 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0645\u062b\u0644\u0627 \u0648\u0642\u062a\u06cc \u0628\u06cc\u0646\u0646\u062f\u0647\u200c\u0627\u06cc \u0631\u0648\u06cc \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0627\u0632 \u0634\u0645\u0627 \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0647 \u0628\u06cc\u0627\u0646 \u062f\u06cc\u06af\u0631\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u0631\u0648\u0634\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0639\u0627\u0645\u0644\u06cc\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u0642\u062f\u0627\u0631 \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u06cc\u0627 \u062a\u0639\u062f\u0627\u062f 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\u067e\u06cc\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0645\u0634\u062e\u0635\u06cc \u0646\u062f\u0627\u0631\u062f \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 \u062e\u0631\u0648\u062c\u06cc \u06a9\u0627\u0631 \u0648\u0627\u0628\u0633\u062a\u0647\u00a0 \u0627\u0633\u062a.<\/p>\n<h3><strong>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u0648\u0627\u0698\u0647\u200c\u0647\u0627 \u0648 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0635\u0648\u0631\u062a \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u0627 \u0622\u0646\u0647\u0627\u060c \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0648 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<h4><strong>\u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 (Clicks):<\/strong><\/h4>\n<p>\u0628\u0631\u062e\u06cc \u0645\u0648\u0627\u0642\u0639 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a \u0648 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647 \u0646\u06cc\u0632 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0645\u06cc\u0632\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0631\u0627 \u0628\u0647 \u0627\u0632\u0627\u06cc \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062e\u0635\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0647\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n<h4><strong>\u0633\u0631\u0646\u062e (Lead):<\/strong><\/h4>\n<p>\u0628\u0627\u06cc\u062f \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0641\u0631\u0627\u062f \u0647\u062f\u0627\u06cc\u062a \u0634\u062f\u0647 \u0628\u0647 \u0633\u0645\u062a \u0648\u0628 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0631\u0646\u062e \u0648 \u0633\u067e\u0633 \u0627\u06cc\u0646 \u0633\u0631\u0646\u062e\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062e\u0631\u06cc\u062f\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f. \u0647\u0631\u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u0633\u0631\u0646\u062e\u200c\u0647\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0634\u0627\u0646\u0633 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<h4><strong>\u0627\u06cc\u0645\u067e\u0631\u0634\u0646 (Impression):<\/strong><\/h4>\n<p>\u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062e\u0635\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062f \u0646\u0638\u0631 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f \u0648 \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u0642\u0642 \u0634\u0648\u062f\u060c \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u062f\u06cc\u062f\u0647\u200c\u0627\u0646\u062f. \u062d\u0627\u0644\u0627 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0647\u0632\u06cc\u0646\u0647 \u0631\u0627 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a \u0641\u0642\u0637 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<h4><strong>\u0641\u0631\u0648\u0634 (Sale):<\/strong><\/h4>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a\u060c \u0645\u062d\u0627\u0633\u0628\u0647 \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0641\u0631\u0648\u0634 \u0645\u0634\u062e\u0635 \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u200c\u0627\u0641\u062a\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u00ab\u0641\u0631\u0648\u0634\u00bb\u060c \u0627\u0635\u0644\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0645\u062f\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h4><strong>\u0645\u0634\u0627\u0631\u06a9\u062a (Engagement):<\/strong><\/h4>\n<p>\u0647\u0631 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0645\u0648\u062b\u0631\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062a\u0644\u0627\u0634 \u06a9\u0646\u06cc\u062f \u0645\u06cc\u0632\u0627\u0646 \u0645\u0634\u0627\u0631\u06a9\u062a \u0648 \u062a\u0639\u0627\u0645\u0644 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0647\u0645 \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u0648 \u0645\u0634\u0627\u0631\u06a9\u062a \u062f\u0631 \u0647\u0631 \u0642\u0633\u0645\u062a\u060c \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h3><strong>\u0645\u0631\u0627\u062d\u0644 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p>\u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c 5 \u0645\u0631\u062d\u0644\u0647 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ol>\n<li>\n<h4><strong>\u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>\u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u0628\u06a9\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0646\u0627\u0633\u0628<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>\u0628\u0631\u0646\u0627\u0645\u0647<\/strong> <strong>\u0631\u06cc\u0632\u06cc<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>\u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a<\/strong> <strong>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627<\/strong><\/h4>\n<\/li>\n<\/ol>\n<h4><\/h4>\n<h3><strong>\u06a9\u0627\u0631\u0628\u0631\u062f \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-3595 aligncenter\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-application.png\" alt=\"\u06a9\u0627\u0631\u0628\u0631\u062f \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-application.png 1024w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-application-300x169.png 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-application-768x432.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0641\u0639\u0627\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0622\u0646\u0647\u0627 \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u0627\u0644\u0627 \u06cc\u0627 \u0633\u0627\u06cc\u0631 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u060c \u0646\u062a\u0627\u06cc\u062c \u0622\u062a\u06cc \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u06a9\u0646\u0646\u062f\u060c \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0633\u0648\u062f \u0631\u0627 \u0627\u0632 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0631\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u062a\u0645\u0627\u0645\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0628\u0632\u0631\u06af\u060c \u0628\u0631\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u06cc\u0627 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0633\u0627\u06cc\u0631 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<h3><strong>\u0686\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<\/strong><\/h3>\n<p>\u062a\u0627 \u0627\u06cc\u0646\u062c\u0627 \u062f\u0627\u0646\u0633\u062a\u06cc\u0645 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f. \u0627\u0645\u0627 \u06a9\u062f\u0627\u0645 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f \u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 Performance marketing \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f. \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0628\u0627 \u0628\u0648\u062f\u062c\u0647 \u06a9\u0645\u060c \u0627\u0632 \u062c\u0645\u0644\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627 \u06af\u0631\u0641\u062a\u0646 \u0646\u0648\u0639 CPA (\u0647\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634) \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u0646\u062f \u0647\u0631 \u0645\u0642\u062f\u0627\u0631 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f\u060c \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u062f.<\/p>\n<h3><strong>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u062f\u0631 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3596\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Payment-methods.jpg\" alt=\"\u0631\u0648\u0634 \u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a\" width=\"850\" height=\"450\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Payment-methods.jpg 850w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Payment-methods-300x159.jpg 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Payment-methods-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>\u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u0646\u0647\u0627\u06cc\u06cc \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0627\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<h4><strong>CPC<\/strong>:<\/h4>\n<p>\u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06af \u0645\u0648\u0631\u062f \u0646\u0638\u0631: \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. CPC \u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u200c\u0634\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<h4><strong>CPM<\/strong>:<\/h4>\n<p>\u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 1000 \u0628\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a.<\/p>\n<h4><strong>CPA<\/strong>:<\/h4>\n<p>\u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u060c \u0645\u0627\u0646\u0646\u062f \u0641\u0631\u0648\u0634\u060c \u0627\u0634\u062a\u0631\u0627\u06a9 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0645\u0627\u0633\u060c \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0648\u0628\u0644\u0627\u06af \u0648&#8230;<\/p>\n<h4><strong>CPL<\/strong>:<\/h4>\n<p>\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0633\u0631 \u0646\u062e \u062a\u0648\u0644\u06cc\u062f \u0634\u062f\u0647: \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0648\u0644\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f.<\/p>\n<h3><strong>\u0627\u0646\u0648\u0627\u0639 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3597\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-channels.jpg\" alt=\"\u06a9\u0627\u0646\u0627\u0644 \u0647\u0627\u06cc \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-channels.jpg 1024w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-channels-300x150.jpg 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-marketing-channels-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0648 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<h4><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0645\u0633\u0627\u0646<\/strong><\/h4>\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0645\u0633\u0627\u0646\u060c \u0646\u0648\u0639\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0635\u0641\u062d\u0647 \u0648 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0648 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0646\u062a\u06cc\u062c\u0647 \u062f\u0644\u062e\u0648\u0627\u0647\u062a\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f.<\/p>\n<h4><strong>\u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc<\/strong><\/h4>\n<p>\u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc\u060c \u0634\u06a9\u0644\u06cc \u0627\u0632 \u0622\u06af\u0647\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u06a9\u0644 \u06af\u0632\u0627\u0631\u0634 \u0628\u0647 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u062f\u0631 \u0635\u0648\u0631\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u067e\u0648\u0631\u062a\u0627\u0698 \u0622\u06af\u0647\u06cc \u0628\u0627\u06cc\u062f \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0646\u062a\u0634\u0627\u0631 \u062f\u0631 \u0631\u0633\u0627\u0646\u0647 \u0645\u062f \u0646\u0638\u0631 \u062e\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0627\u0632\u0627\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u062f\u0631\u06cc\u0627\u0641\u062a\u06cc \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647 \u0631\u0627 \u0646\u06cc\u0632 \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f.<\/p>\n<h4><strong>\u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/strong><\/h4>\n<p>\u0627\u0632 \u062f\u06cc\u06af\u0631 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u0648\u062b\u0631 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u062a\u0628\u0644\u06cc\u063a \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0648\u0633\u06cc\u0644\u0647 \u0622\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0634\u0627\u062e\u06352\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0631\u0648\u062f\u06cc\u060c \u0627\u06cc\u062c\u0627\u062f \u0633\u0631\u0646\u062e \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634 \u0647\u0633\u062a\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<h4><strong>\u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634<\/strong><\/h4>\n<p>\u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634 \u06cc\u0627 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Affiliate_marketing\" target=\"_blank\" rel=\"noopener\">affiliate marketing<\/a> \u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u0641\u0631\u0648\u0634 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u0627\u062b\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0647 \u0648\u0633\u06cc\u0644\u0647 \u0627\u0641\u0631\u0627\u062f\u06cc \u062e\u0627\u0631\u062c \u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634\u060c \u0646\u0647 \u062a\u0646\u0647\u0627 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0628\u0644\u06a9\u0647 \u062f\u0631 \u0627\u0632\u0627\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u06cc\u062c\u0627\u062f \u0634\u062f\u0647\u060c \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h4><strong>SEO \u0648 SEM<\/strong><\/h4>\n<p>\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u00a0(SEO) \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 (SEM)\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u06cc\u0632\u0627\u0646 \u0628\u0627\u0632\u062f\u06cc\u062f\u060c \u062a\u0631\u0627\u0641\u06cc\u06a9\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0641\u0631\u0648\u0634 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0645\u06cc\u0631\u0627\u0646 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/p>\n<h3><strong>\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u062f\u0631 \u0631\u0648\u0634 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3598\" src=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-Highlights.jpg\" alt=\"\u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" width=\"884\" height=\"521\" srcset=\"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-Highlights.jpg 730w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-Highlights-300x177.jpg 300w, https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-Highlights-357x210.jpg 357w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u062e\u0648\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0628\u0627\u06cc\u062f \u0646\u06a9\u0627\u062a \u0636\u0631\u0648\u0631\u06cc \u0648 \u0645\u0647\u0645\u06cc \u0631\u0627 \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul class=\"bs-shortcode-list list-style-check\">\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u062c\u0630\u0627\u0628 \u0648 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u060c \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0627\u0641\u0631\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u062c\u0630\u0628 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06cc \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0622\u0646\u062c\u0627 \u062d\u0636\u0648\u0631 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u06cc\u0627 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0634\u06a9\u0644\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0622\u0633\u0627\u0646 \u0648 \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0622\u0646\u060c \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 <a href=\"https:\/\/www.irandnn.ir\/mag\/conversion-rate-optimization\/\">\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/a> \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u062a\u0646\u0627\u0633\u0628 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<\/ul>\n<p><strong>\u0648 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627&#8230;<\/strong><\/p>\n<p>\u0627\u06cc\u0646 \u0631\u0648\u0632\u0647\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u062a\u0645\u0627\u06cc\u0644\u06cc \u0628\u0647 \u0635\u0631\u0641 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f \u0646\u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062f\u0631 \u0627\u0632\u0627\u06cc \u0645\u0646\u0627\u0628\u0639 \u0635\u0631\u0641 \u0634\u062f\u0647\u060c \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062e\u0631\u0648\u062c\u06cc \u0631\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627 \u0645\u0637\u0644\u0648\u0628\u06cc\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f. \u0686\u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0641\u0642\u0637 \u062f\u0631 \u0627\u0632\u0627\u06cc \u062a\u062d\u0642\u0642 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0645\u0631\u0648\u0632 \u0636\u0645\u0646 \u067e\u0627\u0633\u062e \u0628\u0647 \u0633\u0648\u0627\u0644 Performance marketing \u0686\u06cc\u0633\u062a\u060c \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a\u060c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u0645\u0631\u0627\u062d\u0644 \u0627\u0646\u062c\u0627\u0645 \u0622\u0646 \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u06cc\u0645.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0627\u0632 \u0645\u06cc\u0627\u0646 \u062a\u0645\u0627\u0645 \u0627\u0646\u0648\u0627\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c Performance marketing \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06af\u0631\u0627\u060c \u0635\u062f \u062f\u0631\u0635\u062f \u0628\u0647 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u06cc\u062c \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f \u0628\u0627 \u0645\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645.<\/p>\n","protected":false},"author":5,"featured_media":3599,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[71],"better_featured_image":{"id":3599,"alt_text":"\u067e\u0631\u0641\u0648\u0631\u0645\u0646\u0633 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af","caption":"","description":"\u062f\u0648 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u0648 \u0646\u0648\u0634\u062a\u0647 \u0622\u0628\u06cc","media_type":"image","media_details":{"width":1600,"height":800,"file":"2021\/07\/Performance-Marketing.jpg","sizes":{"medium":{"file":"Performance-Marketing-300x150.jpg","width":300,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-300x150.jpg"},"large":{"file":"Performance-Marketing-1024x512.jpg","width":1024,"height":512,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-1024x512.jpg"},"thumbnail":{"file":"Performance-Marketing-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-150x150.jpg"},"medium_large":{"file":"Performance-Marketing-768x384.jpg","width":768,"height":384,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-768x384.jpg"},"1536x1536":{"file":"Performance-Marketing-1536x768.jpg","width":1536,"height":768,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-1536x768.jpg"},"publisher-tb1":{"file":"Performance-Marketing-86x64.jpg","width":86,"height":64,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-86x64.jpg"},"publisher-sm":{"file":"Performance-Marketing-210x136.jpg","width":210,"height":136,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-210x136.jpg"},"publisher-mg2":{"file":"Performance-Marketing-279x220.jpg","width":279,"height":220,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-279x220.jpg"},"publisher-md":{"file":"Performance-Marketing-357x210.jpg","width":357,"height":210,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-357x210.jpg"},"publisher-lg":{"file":"Performance-Marketing-750x430.jpg","width":750,"height":430,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-750x430.jpg"},"publisher-full":{"file":"Performance-Marketing-1130x580.jpg","width":1130,"height":580,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-1130x580.jpg"},"publisher-tall-sm":{"file":"Performance-Marketing-180x217.jpg","width":180,"height":217,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-180x217.jpg"},"publisher-tall-lg":{"file":"Performance-Marketing-267x322.jpg","width":267,"height":322,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-267x322.jpg"},"publisher-tall-big":{"file":"Performance-Marketing-368x445.jpg","width":368,"height":445,"mime-type":"image\/jpeg","source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing-368x445.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":3591,"source_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing.jpg"},"fimg_url":"https:\/\/www.irandnn.ir\/mag\/wp-content\/uploads\/2021\/07\/Performance-Marketing.jpg","_links":{"self":[{"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/posts\/3591"}],"collection":[{"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/comments?post=3591"}],"version-history":[{"count":6,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/posts\/3591\/revisions"}],"predecessor-version":[{"id":4046,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/posts\/3591\/revisions\/4046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/media\/3599"}],"wp:attachment":[{"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/media?parent=3591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/categories?post=3591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irandnn.ir\/mag\/wp-json\/wp\/v2\/tags?post=3591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}